We’ve been talking lately about how exactly amazing a tool Instagram could be for the business. Instagram is chock filled with marketing opportunities – from paid ads to IGTV to product posts.
However, capturing buy real instagram followers isn’t only about sharing an image and collecting Likes and followers. You should spend time interacting with people and liking other users’ posts – time that many business owners simply don’t possess.
Owning a business Instagram account is another task on your to-do list that’s already filled with meetings, deadlines and projects.
Short on time, a big mistake many businesses make is wanting to get Instagram followers or engagement.
If you’re thinking about buying Instagram followers or using Instagram bots to increase engagement, don’t.
Here’s 2 big reasons why you want to avoid paying for Instagram followers:
1. Instagram Bots AREN’T Human
It may seem tempting to get Instagram followers and also have bots automatically comment, like posts and auto-follow Instagrammers in your niche. Using Instagram bots makes it look like you’ve got a lot of followers and comments – often in hours or days.
For example, an Instagram bot could comment “Awesome!” on any post with a hashtag you’ve determined and follow the poster.
The problem with Instagram bots is they aren’t real. They’re robots. You are not growing your followers organically with people genuinely thinking about your service or product, and you can forget about engagement.
Many Instagram users are wise to Instagram bots and won’t follow a person who leaves a one-word touch upon their post. Should they start realizing you’re using bots, they could react negatively towards your brand and cause other users to become listed on in too.
Bots can also leave comments that don’t make sense and may be downright insensitive, like “So cool!” on a tragic post. Bots don’t understand the context of the conversation, they simply add comments based on a hashtag.
2. Buying Instagram Followers is a Big Fake
It usually is enticing to beef up your numbers fast by buying Instagram followers, especially when you see how cheap it is – sites like Buzzoid charge as little as $3 per every 100 followers.
Instagram monitors fake followers and deletes their accounts so it is likely you will eventually find yourself losing paid followers and your Instagram account could suffer.
Other issues with buying Instagram followers include:
? It doesn’t increase engagement because the bots don’t engage with your content.
? It destroys your brand reputation as your audience sees that you have a high number of followers but limited engagement.
There’s no easy solution to grow your Instagram followers. If you take shortcuts, you’re running the chance of being banned by Instagram and ruining your reputation.
You’re better off posting engaging content, interacting with people, and utilizing the proper hashtags to attract and retain your audience.
It’s simple: you can’t automate the level of human interaction today’s Instagram users expect from brands.